Tourism, Culture, Industry and Innovation

Tourism Statistics

The Sector Research Division, Department of Tourism, Culture, Industry and Innovation, is responsible for providing high quality and timely statistical and research information in support of planning and decision making.

As part of this mandate, the division maintains a comprehensive statistical database that permits the measurement and monitoring of various key statistical indicators on the travel/tourism industry including:

  • Key Indicators: monthly and annual provincial tourism performance reports
  • Occupancy: Operating statistics for the province's accommodation sector
  • Site Visitation: Visitation statistics for numerous facilities and sites in the province
  • Visitor Profiles: Visitor characteristics and expenditures by origin market and market segment

The division is committed to sharing and disseminating this information and regularly prepares and publishes a variety of reports covering provincial tourism performance, industry outlooks, and information on non-resident visitors as well as results of primary and secondary research projects.



For other publications released by the Department of Tourism, Culture, Industry and Innovation, please visit the publications section of this website. If you have any questions or require additional tourism related research or statistics, please contact:

Krista Noseworthy

Tel: (709) 729-2975


Contact Information

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