Tourism, Culture, Industry and Innovation

Travel Trade Program

The Travel Trade Program plays an integral role in tourism marketing through programs designed to increase tourism revenues by introducing new products and developing targeted Joint Marketing Agreements (JMA) with the travel trade. Newfoundland and Labrador Tourism works with tour operators and packaged travel companies including Group, cruise, and Foreign/Fully-Independent Travellers (FIT) companies, conference and incentive travel planners, affinity/special interest groups such as enrichment travel, adventure tourism companies, and key travel influencers.

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