Tourism, Culture, Industry and Innovation

Online Partnership Opportunities

Tourism operators can leverage their online presence with Newfoundland & Labrador Tourism by participating in online marketing opportunities on and within our social media networks.


Social Media Program


Social Media Opportunities

Newfoundland and Labrador Tourism uses its social marketing tools to engage with non-residents and visitors to build its brand awareness. Through social media, the Newfoundland & Labrador tourism industry can collectively provide travelers with something to talk about and to share. Fueling these online travel conversations will lead to increased traffic on and will motivate trip-decision making, thereby increasing leads back to tourism operators via

If you are sharing great pictures from your region, make sure to tag us in the post and use hashtag #ExploreNL. We may ask your permission to share it with our followers and pull the photo into our website.

“Like” Newfoundland and Labrador Tourism on Facebook. Chat with users as they plan their Newfoundland and Labrador Tourism on Facebook. Add comments, photos and videos, and send us your stories to share on our page.

YouTube Channel
Do you have tourism-related videos on YouTube? Send us a link and we may add it to our favourites on the Newfoundland and Labrador YouTube Channel or add it to applicable playlists that are pulled into content areas of

If you are on Twitter, make sure to follow us @NLTweets and tag us when you post great content. Also remember to use #ExploreNL to reach a wider audience and show everyone what an experience in Newfoundland and Labrador is all about.

User Generated Content
User Generated Content (UGC) includes pictures and videos posted on social media by visitors, tourism operators, and local ambassadors. UGC images are shared by Newfoundland and Labrador Tourism on social media and are also pulled into most pages on You can help us by posting great photos on social media, tagging us and using the official hashtags #ExploreNL and #IcebergsNL. If your business is TAP approved we will add a link to your business profile in the photo to generate leads to your business.

#Explore NL Use the official hashtag when you post on Instagram and Twitter to join in the conversation and make your post easier to find by people interested in Newfoundland and Labrador.
#IcebergsNL You can use this hashtag to alert us when you post an iceberg picture. Please include the location and time. We can then share these images with our followers who are interested in icebergs.

Contact: Amy Fisher at 709-729-2859 or

How to Enhance Customer Relations through Listening and Feedback

Tourism operators should be monitoring the internet to see what's being said about their business, positive or negative.

Conversations are happening online regardless of whether operators are there or not, so it's important to have an active voice and presence online to receive feedback and communicate with potential and former customers.

Operators should show their audience that they are receptive to feedback and transparent. The online world is the perfect medium to improve customer relations and influence brand perceptions.

Tourism operators should monitor their social media channels as well as Newfoundland & Labrador Tourism's. Use monitoring tools such as TweetDeck and Google Alerts, and be sure to monitor travel sites such as TripAdvisor.

Social Media Tips

  1. Keep it professional. Separate personal and professional business accounts.
  2. Build conversations and relationships. Encourage interaction by sharing posts from fans, starting conversations, engaging in discussions, and asking questions and opinions.
  3. Share engaging content. Share interesting, compelling and unique content, including visuals (photos and videos).
  4. Stick to your brand. Speak from a consistent brand voice and feature photos and videos that capture your brand.
  5. Deliver value to fans. Reward ambassadors and give exclusive access to content, offers, or promotions.
  6. Post regularly. Create a content strategy and schedule so you can schedule posts ahead of time.
  7. Know your target audience. Post content that is relevant to your brand, products and services.
  8. Know our target audience. Feedback on government policy and initiatives should be sent to appropriate contacts within government. Such content is not appropriate for consumer-facing social media sites. For a list of contacts, visit the contact us page.

^ Top of Page is a website that helps visitors locate icebergs across the province using satellite technology and visual sightings from tourism operators and Visitor Information Centres ( VICs). Help us plot icebergs in your region so we can drive visitors to your businesses. Contact your local VIC to become an ambassador, upload photos directly to and use #IcebergsNL and @IcebergTweets to join the conversation.

Amy Fisher
Digital and Social Media Lead
Tel: (709) 729-2859


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