Newfoundland & Labrador Tourism manages the official consumer website NewfoundlandLabrador.com and produces the annual Traveller's Guide.
The website and the Traveller's Guide provide trip planning information, and listings of attractions, accommodations, tours, shops, and festivals and events.
Listings are free to Newfoundland and Labrador operated tourism businesses.
In 2013, the Tourism Assurance Program (TAP) was introduced to elevate traveller confidence in local tourism services and attractions by ensuring that all organizations promoted in Newfoundland and Labrador meet common minimum standards. TAP is a provincial industry-wide plan that identifies five minimum standards that all tourism operators must meet to be included in provincial/industry membership and partnership opportunities. Information is being collected in 2013; however, compliance to the standards does not come into effect until May 31, 2014.
The five minimum standards are:
Accommodations and Campground operators must have a Tourist Establishment License before being listed on NewfoundlandLabrador.com or in the Traveller's Guide.
New Accommodations and Campground operators must meet the requirements for licensing as outlined in Tourism Establishment Licencing Program (Roofed Accommodations & Campgrounds).
Existing Accommodations and Campground operators must meet the following requirements: