Tourism, Culture, Industry and Innovation

Traveller's Guide and Website Business Listings

Newfoundland & Labrador Tourism produces the Annual Traveller’s Guide and manages the consumer websites , and The Traveller's Guide and the websites provide trip planning information, and tourism business listings.

Business listings are free to Newfoundland and Labrador operated tourism businesses. Tourism operators can promote their business(s) with a promotional description, up to 5 images, google mapping location(s), links to your website and social media channels, and Travel Offers, Experiences or Package Listings. There is no charge to participate.

NL Tourism Operator Portal

To participate in these programs, tourism businesses must first register via the Newfoundland and Labrador Tourism Operator Portal, an online tool that allows tourism businesses to:

  • apply, edit and renew their own Business Listings and Images;
  • submit Travel Offers/Experiences and Packages;
  • apply and renew their Tourist Establishment Licences (accommodations, campgrounds and outfitters only);
  • submit their occupancy statistics (where required).


All tourism businesses must meet a number of requirements to participate, including the industry’s Tourism Assurance Plan (TAP) minimum standards and also be licensed (where applicable) in order to be listed in the Traveller’s Guide and/or on For more information on TAP, visit Hospitality Newfoundland and Labrador.

Traveller’s Guide Listing Deadlines

Accommodations, campgrounds, attractions, tours, shops, festivals and event listings are included in the annual Travel’s Guide. Submissions must be received between April 1 and May 31 for inclusion in the next printing (the following year’s edition) of the Traveller’s Guide.

Website Listing Deadlines

Accommodations, campgrounds, attractions, tours, shops, festivals and events, and food and beverage website Listings can be submitted at any time of year. Tourism operators that submit by the Traveller’s Guide listing deadline will automatically be renewed and published to the website. Outfitters – Tourist Establishment Licence and website listing renewals for next year begins this November 1 and ends next March 31.

Learn More

To Add, Edit or Renew Traveller’s Guide and Website Listing:

NL Tourism Operator Portal

Requirements and Portal Instructions:

NL Tourism Operator Portal User Guide

Assistance with writing and editing business listing(s), travel offers and photography:

Destination Management Organizations


For information contact:

NL Tourism Operator Portal Team
Attractions, accommodations, tours, shops, festivals, food and beverage establishments
Tel: (709) 729-5599




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