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Market Readiness Guidelines

Enhancing tourism market-readiness enables all operators to meet the expectations of visitors throughout their vacation experiences in Newfoundland and Labrador. Being mindful of market-readiness throughout all the key touchpoints on the visitor journey from the planning stage on through to arrival and departure is critical to delivering on the Newfoundland and Labrador brand promise and increasing value and appeal in our markets. The following market readiness guidelines are meant to serve as a guide for tourism operators and stakeholders as they make strategic investments to meet and, hopefully, exceed the expectations of visitors.



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