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Business Development Highlights

FITTskills Training

On September 20th, the Department of Business, Tourism, Culture and Rural Development (BTCRD) hosted a FITTskills training opportunity focused on International Marketing. Forum for International Trade Training (FITT) is a not-for-profit organization dedicated to providing international business training, resources and professional certification to individuals and businesses. The department is proud to be hosting these training opportunities quarterly for those small to medium sized enterprises interested in international sales and export growth.

During this FITTskills training, 20 participants from 15 different companies learned about the principles of marketing, international promotional strategies, e-marketing and the components of an International Marketing plan. The guest instructor for the training was Pernille Fischer Boulter. Companies learned firsthand from her 25 years of international business experience with plenty of local examples from Atlantic Canada.

Upcoming: FITT International Trade Research - REGISTER NOW!

BTCRD will be hosting a Forum for International Trade Training (FITT) – FITTskills one day training focused on the topic of International Trade Research on Friday, December 9, 2016. This workshop will teach you how to identify and gather the information your business needs to make smart decisions about when to engage in international trade and which markets will be the most profitable. Having the right information will help you and your business avoid costly trade and investment mistakes by making the best possible decision the very first time.

The participants will be able to:

  • Plan with confidence by conducting efficient and well-planned international trade research
  • Gain information efficiently by selecting the best data collection methods
  • Expand your business by identifying the best global markets and trade opportunities for your products, through the accurate application of marketing intelligence

Seats are limited for this workshop with a registration fee of $50 + HST and participants are required to register by contacting Chris Percy at (709) 729-5632.


In this issue...

Expressions of Interest: Multi-Sector International Business Development Activities in Boston

Game Developers Conference (GDC) 2017, San Francisco, CA, February 27 - March 3, 2017

Expressions of Interest: Multi-Sector International Business Development Activities in Boston

Where: Boston, Massachusetts
Contact: Chris Percy, (709) 729-5632

The Department of Business, Tourism, Culture and Rural Development is inviting expressions of interest from small and medium sized Newfoundland and Labrador enterprises to participate in a multi-sector trade development activities in Boston.

New England is the world’s 16th largest “economy” with more than 11 million people. This market provides a large and wealthy consumer base.  Specifically, Massachusetts is one of the most diverse and innovative marketplaces within the United States of America. This state boasts a variety of industry clusters such as Clean Energy, Defense Technology, Digital Health, Information Technologies, Life Science, Manufacturing and Marine Sciences.

Tied for first place with California in patents per capita, Massachusetts is one of the global hotbeds of innovative activity.

The commercial relationship between New England and Canada is strong and dates back to the earliest settlements in North America. Given its proximity to Eastern and Atlantic Canada, the region often attracts different types of Canadian exporters, including first-time exporters. Exports from Newfoundland and Labrador to Massachusetts have dramatically increased in the past five years exceeding over $1 billon.

To express interest in this trade development activity, please contact Chris Percy at 709-729-5632

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Game Developers Conference 2017

Where: San Francisco, California
When: February 27 – March 3, 2017
Contact: Gillian Chatman, (709) 729-3922

Join the Atlantic Canadian delegation and discover business opportunities in San Francisco at the Game Developer's Conference (GDC) 2017. Under the International Business Development Agreement (IBDA), NATI is recruiting 16 Atlantic Canadian companies to participate in the pan-Atlantic business mission to San Francisco during the world's largest conference, exhibit and business to business meeting event for the gaming industry: GDC 2017.

GDC attracts over 26,000 attendees, and is the primary forum where programmers, artists, , game designers, audio professionals, business decision-makers and others involved in the development of interactive games gather to exchange ideas and shape the future of the industry.

As a participant of the delegation, companies will be provided with services that include:

  • Full access to the GDC Conference and Exhibit Hall (this includes access to all keynotes, educational sessions, networking events for one company representative).
  • An in-market consultant to assist companies in arranging business to business meetings, and to ensure participating companies get the most out of GDC 2017.
  • Entry into several Canada events including:
    • Access to the Canada Booth at GDC Play with dedicated meeting space
    • Invitations to the Canadian Reception and networking events
    • Other VIP events and networking opportunities surrounding the conference

The participation fee per company is $1000, which includes matchmaking. Participants opting out of matchmaking will be charged a participant fee of $500.

The deadline to apply is November 25th, 2016. For more information and to apply, please contact Gillian Chatman at 709-729-3922.

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Your feedback is requested!

Is there additional information you would find beneficial as an experienced, new or prospective exporter? Is there a regular feature you would like to see added? Please let us know.

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October 2016

News Releases

September 19 – Collaborative Marketing Efforts Benefit Outfitting Industry

All BTCRD news releases

All Global Affairs Canada news releases

Upcoming Events Save the Date!

WEConnect International in Canada National Conference, Toronto, November 7-8, 2016

Oceanology International North America, San Diego, CA, February 14-16, 2017

GDC 2017, San Francisco, CA, February 27-March 3, 2017

Seafood Expo North America, Boston, MA, March 19-21, 2017

Sea-Air-Space Expo, Maryland, April 3-8, 2017

SEUS-CP Conference, Toronto, ON, June 4-6, 2017

Export Insight of the Month:

How to Pursue Opportunities with IFI’s

The world’s International Financial Institutions (IFI) support a market worth tens of billions of dollars a year—development projects ranging from massive infrastructure builds and training programs to disaster management.

IFI work can involve intense competition and stringent bidding procedures, yet Canadian companies of all sizes have had considerable success in winning such projects, especially in engineering and consulting services. The projects offer access to opportunities in emerging markets for Canadian businesses that have the commitment and capacity to pursue them.

To read more on how to pursue opportunities with IFI’s, please visit The Canadian Trade Commissioner Website

Export Development Canada

Export Development Canada (EDC) is Canada's export credit agency, offering financial and risk management solutions to help businesses expand into the international market. Learn how they can help your company by visiting the EDC website, or by contacting Patrick Murphy at (709) 772-8808.

Global Affairs Canada

Trying to find a contact in a specific region?

Looking for market reports for your sector?

Global Affairs Canada (formerly the Department of Foreign Affairs, Trade and Development Canada) has an extensive range of resources that could help your company in doing business abroad.

For more information, visit Global Affairs Canada.

Newfoundland and Labrador Industry Partners

Canadian Manufacturers and Exporters

Newfoundland Aquaculture Industry Association

Newfoundland and Labrador Association of Technology Industries

Newfoundland and Labrador Environmental Industry Association

Newfoundland and Labrador Organization of Women Entrepreneurs

Newfoundland and Labrador Oil and Gas Industries Association


Aerospace and Defence Industry Association of Newfoundland and Labrador

Oceans Advance

Business, Tourism, Culture and Rural Development International Business Development Staff

The department's International Business Development officers are here to help with your exporting needs! If there is a market or sector opportunity you are considering, please feel free to contact us.

Carolann Harding, Director
(709) 729-4617

Gillian Chatman

(709) 729-3922

Aerospace & Defense
United States

Allison Dancey

(709) 729-7053

Ocean Technology
United Kingdom and Ireland

Susan Vaughan

(709) 729-4435

International Financial Institutions
Market(s): European Union

Bob Norman

(709) 729-0598

Environment,  Education and Ocean Technology
Asia Pacific, Latin America and the Caribbean

Chris Percy

(709) 729-5632

ICT and Mining
New England and South America

Tonya Norman

(709) 729-3641

Food & Beverage and Women in Business
United States

Corinne St. Croix

Market Support
(709) 729-2797

John King

Market Support
(709) 729-1796

Fraser Howell

(709) 729-6183



TradeWaves is a monthly newsletter from the Department of Business, Tourism, Culture and Rural Development, which provides up-to-date information on trade development missions, trade shows, training opportunities, research, information sessions, and many more exciting opportunities and resources.

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Government of Newfoundland and Labrador
Business, Tourism, Culture and Rural Development
P.O. Box 8700, St. John's, NL, A1B 4J6

1 (800) 563-2299

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