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Business Development Highlight

Opportunities Abound in China

Nearly every aspect of life in Newfoundland and Labrador has been shaped in some way by the ocean. It is not just our history. It is in our nature – it's who we are.

- Susan Sullivan, Minister
Business, Tourism, Culture and Rural Development

Building on the success of a June 2013 incoming ocean technology delegation from China, this June Newfoundland and Labrador's aquaculture, ocean technology, and oil and gas sectors welcomed a second visit by Chinese entrepreneurs, researchers and educators and seized an opportunity to create partnerships and do business in the world's second largest economy.   China is taking an unprecedented look at economic growth opportunities in its ocean environment.  By the end of 2020, the gross domestic product of China's marine industries, including offshore oil and gas exploration, marine transport, coastal tourism, fisheries and shipbuilding, is expected to exceed $814 billion US (China's Ocean Development Report – 2011).

Ocean Technology in China is an area of focus for IBRD and there are vast opportunities available for NL companies to pursue. In fact, IBRD just commissioned a piece of research to identify specific opportunities in the OT sector in Zhejiang Province – one of the Marine Economic Zones (MEZs) identified in China's current five-year plan.  Newfoundland and Labrador is home to a cluster of world-class companies offering some of the most innovative ocean technologies in the world and we are uniquely positioned to help develop China's burgeoning ocean technology industry.

If you are interested in learning more about ocean technology and the opportunities available in the Chinese market, please contact Bob Norman (709) 729-0598 or Kelly Day at (709) 729-5680.

In this issue... Defense Security and Aerospace Exhibition Atlantic (DEFSEC), September 3-5 Industries: Supplier Development Day, September 10 (TBC) '14 MTS/IEEE, St. John's, NL, September 14-19 – Canada Business Association (ICBA) - Incoming Business Development Mission, Fall 2014 International Business Development Mission – Ireland, November Insights - Engaging China's Commodity Markets, September 22-23 2014, Washington, DC, October 13-15 Build International Conference and Expo, October 22-24 the Date: International Business Development Mission to China, October 27-31, 2014 Maritime & Arctic Security & Safety Conference, October 28-30 Development Mission to Panama and Costa Rica, November 24-28, 2014 WorkBoat Show, December, International Business Development Mission, December 3-5, 2014

Canadian Defense Security and Aerospace Exhibition Atlantic (DEFSEC)

Where: Halifax, NS 
When: September 3-5, 2014
Eugene Trickett, (709) 729-2367

The Department of Business, Tourism, Culture and Rural Development and the Aerospace and Defence Industry Association of Newfoundland and Labrador (ADIANL) will again be hosting a Newfoundland and Labrador booth at the Canadian Defense Security and Aerospace Exhibition Atlantic, September 3-5 in Halifax, Nova Scotia.

DEFSEC Atlantic has become one of Canada's premier aerospace and defense trade exhibitions, attracting impressive attendance of government procurement officials, industry leaders in original equipment manufacturing, global systems integrators and dozens of supply chain participants who make this complex industry work. For information, contact Eugene Trickett.

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Damen Industries: Supplier Development Day

Where: St. John's, NL 
When: September 10, 2014 (date TBC)
Chris O'Brien, (709) 729-6750

The Department of Business, Tourism, Culture and Rural Development is pleased to announce that Damen Industries will be visiting St. John's in September, delivering an information session on doing business with Damen Industries and required certifications to avail of the company's supply chain opportunities.  Damen Industries is the largest shipyard in the world and has been in business for over 35 years. It has an estimated €1.9 billion in revenue, with over 200 deliveries annually - 70% being new builds.  For more information on this networking and supply chain opportunity, contact Chris O'Brien.

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Where: St. John's, NL
When: September 14-19, 2014
Contact: Shelly Petten, (709) 729-4208

cid:image001.png@01CF62C9.7DF60F20Jointly sponsored by the Marine Technology Society (MTS) and the Oceanic Engineering Society of the Institute of Electrical and Electronic Engineers (IEEE/OES), OCEANS '14 is a major international forum for scientists, engineers, and responsible ocean users to present the latest research results, ideas, developments, and applications in oceanic engineering and marine technology.

From September 14-19, 2014 all eyes will be on St. John's, NL for Oceans '14, which will host an estimated 1200 delegates for this event.  OCEANS ‘14 features tutorials on special interest topics, a comprehensive technical program of lectures and presentations, a student program, and a large exhibit hall with products from more than 140 companies.

In addition, there will be business-to-business matchmaking, receptions, awards luncheons, and a Gala to take place at The Rooms.  Exhibit space and delegate opportunities are still available.  For more information, contact Shelly Petten at (709) 729-4208 or visit the OCEANS '14 website.

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Ireland – Canada Business Association - Incoming Business Development Mission, Fall 2014

Where: St. John's, NL 
When: Date TBC
Allison Dancey, (709) 729-7053

IBRD will welcome the Ireland – Canada Business Association (ICBA) incoming mission late September or early October. The ICBA group of 15-20 business leads, comprised of financial and professional services, manufacturing, energy and IT will primarily be interested in technology transfer and European Union (EU) focused opportunities.

The ICBA is the voice of Canadian business in Ireland, providing a network for Irish and Canadian firms and promoting bilateral investment and trade. The Department is currently planning an agenda with the ICBA and welcomes participation from our business and research communities. Additional details will be available shortly. to top

IBRD International Business Development Mission – Ireland, November 2014

Where: Ireland 
When: November 2014 (date TBC)
Allison Dancey, (709) 729-7053

In fall 2014 IBRD will lead a multi-sector mission to Ireland. While the mission will be multi-sector, ocean technology companies will find a renewed emphasis on ocean technology and marine in Ireland.  Recent Irish investments in marine and ocean assets have opened potential for expanded interaction, especially in ocean technology, ocean observation, aquaculture, ICT and marine tourism.  Through its agencies and institutions, Ireland is promoting business and research alliances that will contribute to expanding the ocean sector capabilities with potential for future participation in Europe's Blue Economy.

The Irish economy is strengthening with GDP expected to grow by 2.7% in 2015 and employment to grow 2% annually to 2018.

- Irish Department of Finance, April 2014. to top

Investment Insights - Engaging China's Commodity Markets

Where: St. John's, NL 
When: September 22-23, 2014
Kelly Day, (709) 729-5680

Leading off the 11th annual Resource Investors Forum (September 22-23, 2014), Mining Industry NL in partnership with the Department of Innovation, Business and Rural Development and the Department of Natural Resources is providing a Market Insights Session focused on China, its mineral commodity markets, and the opportunities these present for Newfoundland and Labrador's industry. The session is being held the morning of September 22; further details to follow in the coming weeks. There is no cost to attend the Resource Investors Forum and interested participants can register online at to top

AUSA 2014

Where: Washington, DC
When: October 13-15, 2014
Gillian Chatman, (709) 729-3922

Held every October in Washington, D.C., the AUSA Annual Meeting is the largest landpower exposition and professional development forum in North America. The Annual Meeting consists of trade and technology exhibits, informative presentations, panel discussions on pertinent military and national security subjects, workshops and important AUSA business meetings.

Key Information about AUSA's Annual Meeting:

  • Over 500 Army and industry exhibitors occupying more than 250,000 square feet of exhibit space.
  • Attendees in recent years have included the Vice President of the United States, the Secretary of Defense, the Chief of Staff and Secretary of the Army.
  • In addition to technical exhibits, professional development forums are held throughout the three days.

NL Mission to AUSA:
IBRD, in cooperation with ACOA and ADIANL, is planning a trade mission to AUSA and working with CADSI (the Canadian Association of Defence and Security Industries) for booth space within the Canada Pavilion.  In addition, other value-add activities are being planned.  Stay tuned for more details! to top

Green Build International Conference & Expo 2014

Where: New Orleans, Louisiana 
When: October 22-24, 2014
Melissa Coombs, (709) 729-6614 

With funding from the International Business Development Agreement (IBDA), IBRD is recruiting for a pan-Atlantic mission to Green Build in New Orleans, Louisiana, October 22-24, 2014.  The Green Build International Conference and Expo is hosted by the Green Building Council, and opportunity is available for companies to walk the show and/or exhibit at the booth.  Matchmaking services will also be offered.

LEED (Leadership in Energy and Environmental Design) building standards originate from the United States Green Building Council. The Green Build Show attracts on average 27,000 to 32,000 participants with 60% from North America, 30% from Europe, and 10% from all other countries. Participants at this show are decision makers such as builders, designers, architects, buyers, retail and wholesale supply chain category managers in the green energy efficient building products industry. to top

Save the Date: International Business Development Mission to China

Where: Beijing, China
When: October 27-31, 2014
Contact: Kelly Day, (709) 729-5680

The Department of Business, Tourism, Culture and Rural Development is seeking expressions of interest for a potential mission to Beijing in October 2014.  As part of this mission, a multi-sector business program, including logistics and translation/interpretation, will be developed by IBRD and will include a mission to Zhejiang Province. 

Newfoundland and Labrador and China have strong trade and economic relations. In fact, for 3 of the past 4 years China has held the position as NL's 2nd largest export market, behind the United States. This mission offers the opportunity to work together with other Canadian provinces to build our political and trade relations with the world's second-largest economy. to top

MASS14: Maritime & Arctic Security & Safety Conference

Where: St. John's 
When: October 28-30, 2014
Sara Jerrett, (709) 237-7349 

MASS14 (Maritime & Arctic Security & Safety) is a 2.5 day conference that will cover a variety of policy and technology challenges and opportunities related to; Arctic governance, the requirement for an Arctic strategy, Arctic research and development, Arctic and the environment, Maritime and Arctic safety and rescue, Maritime and Arctic communications, Arctic science and technology intersecting traditional knowledge, Northern economic development, and; managing ice related risks for large projects in harsh environments.

MASS14 will be a forum where we can openly discuss issues related to the challenges and opportunities associated with the Arctic, the Maritime and harsh environments in general. More information available at to top

Business Development Mission to Panama and Costa Rica

When: November 23-28, 2014 
Contact: Susan Vaughan, (709) 729-4435

The Department of Business, Tourism, Culture and Rural Development is accepting applications for a multi-sector business development mission to Panama and Costa Rica November 23 – 28, 2014.  The mission program features the services of in-market consultants to arrange pre-qualified business-to-business meetings, translation services as needed, ground transportation, and on-the-ground support during the mission.  Networking opportunities will be organized in both locations in collaboration with the Canadian embassies in San José and Panama City.  Participants may choose to visit either Costa Rica, Panama or both. 

Priority sectors for these regions include:

  • Environmental products and services
  • Clean tech (renewable energies and solid waste management and waste water management)
  • Education services
  • Building Products
  • ICT
  • Engineering services
  • Tourism
  • Food and beverage
  • Shipbuilding – maintenance and supply

The deadline to apply is September 5, 2014. to top

International WorkBoat Show, December, International Business Development Mission

Where: New Orleans, Louisiana
When: December 3-5, 2014
Contact: Shelly Petten, (709) 729-4208

A Newfoundland and Labrador delegation will be participating in the International WorkBoat Show in New Orleans, Louisiana December 3 – 5, 2014. 

The International WorkBoat Show is the one industry event that gets you in front of thousands of qualified buyers who spend millions of dollars annually on world-class marine equipment and services. From large fleet owners to independent vessel/owner operators, you will find them all at this show.  

Over 1,000 marine product and service suppliers exhibited at last year's show, and 85% have already said they'll be back. Previous attendees of the show claim that when face-to-face negotiation is critical – the International WorkBoat show is the best place to get the job done, meet and troubleshoot with product experts, negotiate directly with multiple suppliers, discuss the latest advancements in vessel technology, and find the solutions that are right for your business.

Business delegates will be provided with dedicated exhibit space within the Newfoundland and Labrador pavilion, access to a dedicated meeting space on the show floor, delegate pass, networking opportunities, and much more.   

Recruitment is ongoing and space is now limited. The cost is $500 CAD (non-refundable) per company. Participants are responsible for the cost of round trip airfare, accommodations and meals. Funding assistance may be available.  Please note that all applicants will be screened for eligibility and suitability. to top

Your feedback is requested!

Is there additional information you would find beneficial as an experienced, new or prospective exporter? Is there a regular feature you would like to see added? Please let us know.

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August 2014

News Releases

July 22 - Minister Fast Announces Next Round of Negotiations Toward Canada-Japan Free Trade Agreement

July 18 - Aquaculture Industry Supported Through Strategic Investments

July 16 - New Aquaculture Wharf in Milltown Made Possible with $4 Million Investment

July 16 - Broadband Service Extended to Over 5,000 Additional Households

July 11 - Minister Tours Fishing and Aquaculture Operations in Norway and Iceland

All BTCRD news releases

All DFATD news releases

Export Insight of the Month:

Global Export Forecast

EDC's Global Export Forecast identifies the major forces acting on the world economy and their implications for Canadian exporters. It describes which foreign markets will offer the best opportunities for Canadian exporters for the coming year, and analyzes the sales outlook by sector. It also discusses the major risks faced by exporters.  The Global Export Forecast is produced twice per year in April and October.

Learn more or download the 2014 Global Export Forecast!

Export Development Canada

Export Development Canada (EDC) is Canada's export credit agency, offering financial and risk management solutions to help businesses expand into the international market. Learn how they can help your company by visiting the EDC website, or by contacting Patrick Murphy.

Department of Foreign Affairs, Trade and Development Canada

Trying to find a contact in a specific region?

Looking for market reports for your sector?

The Department of Foreign Affairs, Trade and Development Canada (formerly, the Department of Foreign Affairs and International Trade) has an extensive range of resources that could help your company in doing business abroad.

For more information, visit DFATD.

Newfoundland and Labrador Industry Associations

Canadian Manufacturers and Exporters

Newfoundland Aquaculture Industry Association

Newfoundland and Labrador Association of Technology Industries

Newfoundland and Labrador Environmental Industry Association

Newfoundland and Labrador Organization of Women Entrepreneurs

Newfoundland and Labrador Oil and Gas Industries Association


Aerospace and Defence Industry Association of Newfoundland and Labrador

Business, Tourism, Culture and Rural Development Trade Development Staff

The department's trade officers are here to help with your exporting needs! If there is a market or sector opportunity you are considering, please feel free to contact us.

United States

Carolann Harding  
(709) 729-4617

Washington, D.C.
Gillian Chatman
(709) 729-3922 

Southeastern United States Gillian Chatman
(709) 729-3922

Western Europe

Rebecca Hefferton
(709) 729-1629

Ireland and UK
Allison Dancey
(709) 729-7053

Kelly Day
(709) 729-5680

Bradley Thorne
(709) 729-5412

Latin America/Caribbean

Susan Vaughan
(709) 729-4435

Christopher Percy
(709) 729-1629

Asia Pacific

Bob Norman
(709) 729-0598

Kelly Day
(709) 729-5680

Kelly Day
(709) 729-5680

Market Support

John King
(709) 729-1796

Trade Policy

Tony Grace
(709) 729-5859

Adam Vickers
(709) 729-2755

Trade Logistics

Fraser Howell
(709) 729-6183

TradeWaves is a monthly newsletter from the Department of Business, Tourism, Culture and Rural Development, which provides up-to-date information on trade development missions, trade shows, training opportunities, research, information sessions, and many more exciting opportunities and resources.

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Government of Newfoundland and Labrador
Business, Tourism, Culture and Rural Development
P.O. Box 8700, St. John's, NL, A1B 4J6

1 (800) 563-2299

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