This program is responsible for delivering tourism product development counseling services at the regional level. In support of this objective, the unit is responsible for supporting the tourism planning and coordination efforts, while promoting Regional Economic Development Boards, Regional Tourism Associations, and other stakeholder groups as necessary. Program services provide interpretation of the overall strategy and policies of the Department to economic development groups,tourism associations as well as other groups and individuals involved in tourism in the region.
Strategic Tourism Product Development is a key priority for achieving the
goal of reaching $1.6 billion in tourism spending by the year 2020 as
outlined in Uncommon Potential: A Vision for Newfoundland and Labrador
Tourism (Vision 2020). Through the collaborative entity of the
Newfoundland and Labrador Tourism Board, private and public tourism partners
identified the need for regional tourism product development plans to help
focus and guide tourism stakeholders in their investments in tourism
products, services and experiences.