Tourism Product Development
The Product Development Division focuses on development and provision of
experiences, services and infrastructure that exceeds customer expectations.
With particular emphasis on the following:
- Protecting our natural environment and culture.
- Strengthening and building on tourism demand influencers.
- A focus on shoulder and winter season.
- Strengthening and building on destination areas.
- Strengthening touring corridors and community hubs.
- Filling gaps.
- Generally upgrading and enhancing the market readiness of tourism products and services.
- Improving traveller services and transportation infrastructure, most particularly ferry services and highway signage.
- Strengthening the industry and government organizations.