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Tourism Product Development

The Product Development Division focuses on development and provision of experiences, services and infrastructure that exceeds customer expectations. With particular emphasis on the following:

  • Protecting our natural environment and culture.
  • Strengthening and building on tourism demand influencers.
  • A focus on shoulder and winter season.
  • Strengthening and building on destination areas.
  • Strengthening touring corridors and community hubs.
  • Filling gaps.
  • Generally upgrading and enhancing the market readiness of tourism products and services.
  • Improving traveller services and transportation infrastructure, most particularly ferry services and highway signage.
  • Strengthening the industry and government organizations.


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