Marketing is responsible for marketing Newfoundland and Labrador as a tourism destination to national and international markets through the delivery of an integrated targeted marketing plan. Programs include: advertising, digital marketing and website, social media, collateral and publications, customer response, travel media relations, travel trade and consumer sales and partnerships, and the Atlantic Canada Tourism Partnership (ACTP). These programs offer various marketing opportunities for tourism operators, travel media, travel trade, regional and community economic development organizations, and tourism industry and sectorial associations.
Client groups include international, national and provincial tourism operators, travel media, travel trade, regional and community economic development organizations, and tourism industry and sectorial associations.
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